Before approaching site owners to request a guest blog (known in the industry as "pitching") it is necessary to be required to build a rapport with them.
Don't fall for the flimsy claims of the templates for guest blogging you'll find on the internet; for the vast majority of website owners, cold pitches aren't effective in the absence of content excellent.
In reality, many website owners are so fed up with uninteresting pitches and low good information that they'll just accept guest posts from people who they already know, love and trust. Here's how you can be one of them.
The first step is to become familiar with their website and the kind of content they provide through following their account on Twitter which is where a lot of users share their content or subscribing to their site on Feedly and being regularly updated when there's something new.
Keep reading the content for a couple of weeks or longer, to know what is important to them and their readers. If they have a list of their most popular or most popular content on their website make sure to check it out also. For instance, anyone who is on WPBeginner can quickly see what kind of content is the most well-liked by looking at the sidebar
Connect with owners of websites via social media and identify them when sharing the site's content. Share something you truly enjoy and leave a note to make it more than an ordinary link.
Write a comment on the blogs of their readers, sign up to their marketing emails and reply with their email messages.
The goal is to build a connection with the owner of the website. Do not try to fool them; they'll get it right and you'll fail to achieve your objectives.
When you've got a solid grasp of your site's target and what is important to the person who owns the site then you can begin to identify the right topic to present.
You'll already be aware of what is most popular on the website. Consider what you can do to add value by:
Responding to what's posted on the website
Offering additional information about an issue that is popular
Making something fresh on a topic likely to be liked by people who are interested
If you're ready to narrow your search, Buzzsumo is an excellent tool to utilize. In the first place, it will help you discover articles that are already well-known on the website that you're looking to pitch. This can have two advantages:
It allows you to create an interesting topic that's likely to become very popular
It keeps you from irritating the site's owner when you pitch an idea that they've already published
To discover the most popular content using Buzzsumo simply type the website's URL into your search box , and you'll find the most-shared content.
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